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HC20163008-58235 — Director, K12 Communications
The College Board, the national educational organization, is conducting a search for a Director, K12 Communications for the New York office.
The Director of K-12 Communications will lead strategic communications to members of the K-12 community including teachers, school counselors, and school and district administrators. Working collaboratively with team members across the College Board, the director will help translate organizational goals into Communications strategies and tactics that effectively reach these key audiences. The director will be an out-of-the-box thinker who can bring the perspective of these audiences to the table, and work to ensure each group has a positive experience when engaging with the College Board.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
- Collaborate with the organization’s K–12 subject-matter experts in specific programs, initiatives, projects, and campaigns in order to ensure that their concerns are reflected in all Communications & Marketing endeavors from start to finish.
- Represent the concerns and needs of K–12 professionals within and on behalf of the broader Communications & Marketing team.
- Provide concise, meaningful, and relevant content tailored to the K–12 community for various media and marketing outlets.
- Develop the College Board’s content and communications strategy to maintain and improve our thought leadership position in the K–12 community.
- Embrace the overarching organizational mission, messages, and objectives in day-to-day work and keep in mind how they relate to the K–12 community.
- Facilitate cross-functional, cross-program partnerships with teams across the College Board that also engages in outreach to K-12 audiences.
- Establish and maintain deep symbiotic working relationships with other Communications & Marketing teams, including Strategic Marketing, Reputation, Brand, Production, and Digital.
- Maintain contact and consultative relationships with K–12 teachers, counselors, and school and district administrators (e.g., principals, superintendents, etc.) through focus groups, advisory councils, national and regional assemblies, internal and external conferences, etc.
- Manage relationships with external agencies, consultants, and advisory and/or executional external bodies as necessary.
- Bachelor’s degree required (master’s degree preferred). Marketing, communications, English, or journalism degrees preferred.
- At least 5+ years of solid work experience in the K–12 marketplace in an outreach capacity.
- Strong verbal and written communication skills
- Ability to forge winning relationships.
- Understanding of Communications & Marketing strategies, channels, and campaign execution.
RELATED SKILLS AND OTHER REQUIREMENTS:
- Familiarity with content creation for various media.
- Strong business acumen and project management orientation.
- Ability to work within a cross-functional team.
- Strong organizational and interpersonal skills.
- Ability to effectively coordinate multiple responsibilities simultaneously.
- Capacity to oversee the work of others, including those who are not direct reports. Willingness to travel, as necessary.
We offer our employees an outstanding benefits package, which includes 4 weeks of paid time off, a generous retirement plan, tuition reimbursement and ongoing professional development and training.
The College Board’s mission is to connect students to college success and opportunity. We are a not-for-profit membership organization committed to excellence and equity in education. Among our best-known products are the SAT®, PSAT/NMSQT®, and Advanced Placement Program®.
If you are interested in this position and you meet our qualifications, please apply by visiting our Careers page at www.collegeboard.org/careers and submitting your resume and cover letter. The College Board is committed to diversity in the workplace and is an Equal Opportunity Employer. The College Board participates in E-Verify, a service of DHS and SSA, where required.